Maysam Shafiee

Associate Professor

Update: 2025-04-24

Maysam Shafiee

College of Farabi / Faculty of Administration and Accounting

Journal Paper

  1. "Providing a Customer Experience Management (CEM) Model in Omnichannel Banking (Case Study of Bank Day)"
    Hamed Einipour, Hossein shirazi, Maysam Shafiee, Faride haghshenas
    journal of system management, Vol. 11, No 1, 2025
  2. "Identify the impact of tourist attractions on the development of marginal areas"
    Maysam Shafiee, mahasti kashkoli ghoshmi, مهلا رضایی
    City, Territory and Architecture, Vol. 12, No 1, 2025
  3. "Designing brand performance evaluation model in an online business"
    Maysam Shafiee, Hamideh Mojtahed Soleimani, mohammad zand, Mohammadali Sharafian
    SN Business & Economics, Vol. 5, No 1, 2024
  4. "The Antecedents, Consequences and Key Determinants of Corporate Accelerators’ Success: A Systematic Literature Review"
    Saeed Heshmati, Asef Karimi, Kamal Sakhdari, Aidin Salamzadeh, Maysam Shafiee
    SAGE OPEN, Vol. 14, No 4, 2024
  5. "An analysis of the place of Zoroastrian tourist attractions in developing the Iran's tourist industry"
    Maysam Shafiee, Maryam Sarikhani khorrami, Sohrab Mobed, Mahnaz Doosti-Irani
    AlmaTourism, Vol. 14, No 25, 2024
  6. "Viewpoints on AR and VR in heritage tourism"
    Maysam Shafiee, Faezeh Esmaeelbeigi
    Digital Applications in Archaeology and Cultural Heritage, Vol. 33, No 2, 2024
  7. "User-generated content effectiveness in co-creation of online higher educational services"
    Maysam Shafiee, elaheh ezami, Hadi Hedayati, Asef Karimi
    Journal of Marketing for Higher Education, Vol. 34, No 1, 2024
  8. "Introducing a Process-Oriented Framework for the Design of Advertising Campaigns"
    Maysam Shafiee, parasto iranpak, Mohammad Zand
    Journal of Digital Information Management, Vol. 22, No 1, pp.17-32, 2024
  9. "ATTRACTIVE TOURISM DESTINATIONS IN THE POST COVID-19 PANDEMIC"
    Maysam Shafiee, AmirHosein Sabooni, fatemeh shafiei, babak rezadoost
    Academy of Marketing Studies Journal, Vol. 2, No 27, 2023
  10. "Designing Sports Players’ Valuation Indices (Case Study: Volleyball Players)"
    Mohammad Mohammadpoori, Mahvash Noorbakhsh, Maysam Shafiee
    Journal of New Studies in Sport Management, Vol. 4, No 1, 2023
  11. "Conceptualization of inclination towards domestic tourism during COVID-19 crisis"
    Maysam Shafiee, Fatemeh Meymandi
    Journal of Policy Research in Tourism Leisure and Events, 2022
  12. "Predicting the success of seed-stage startups to enter the acceleration program and receive seed money"
    Navid Mohammadi, Maysam Shafiee
    International Journal of Entrepreneurial Venturing, Vol. 14, No 2, 2022
  13. "An Evaluation of the Advertising Media Function Using DEA and DEMATEL"
    Maysam Shafiee, Kiyandokht Behrang, Hadi Kamali, babak rezadoost
    Journal of Promotion Management, pp.1-21, 2022
  14. "Pricing in the Hotel Industry Based on the Simultaneous Realization of Cost Management and Service Quality Efficiency Using Tanaka Technique"
    Maysam Shafiee, Kiyandokht Behrang, Seyyed Habibollah Mirghafoori, Khadijeh Mehrjoo
    Journal of Hospitality Financial Management, Vol. 29, No 2, pp.57-69, 2021
  15. "How design thinking help us to select startups for the acceleration period?"
    Navid Mohammadi, Maysam Shafiee
    Journal of Entrepreneurship in Emerging Economies, Vol. ahead-of-print, 2021
  16. "Extracting the attitudes of female students of vocational-technical schools towards entrepreneurship learning outcomes in Iran"
    Mohammadreza Tayebnia, Maysam Shafiee
    Elementary Education Online, Vol. 20, No 5, 2021
  17. "Pathology of acceleration programs in corporate accelerators of Iran"
    Saeed Heshmati, Maysam Shafiee
    World Journal of Science, Technology and Sustainable Development, Vol. ahead-of-print, 2021
  18. "Identification of the Factors involved in Non-development of Private Banking in Iran"
    Davoud Rezaei, Maysam Shafiee, Abolfazl Khosravi
    solid state technology, Vol. 64, No 2, 2021
  19. "Proposing a new framework for personal brand positioning"
    Maysam Shafiee, Shabnam Sadat Gheidi, Maryam Sarikhani khorrami, Hooshang Asadollah
    European Research on Management and Business Economics, Vol. 26, No 1, pp.45-54, 2020
  20. "Providing a framework for evaluating the advertising efficiency using data envelopment analysis technique"
    Armin Ejlal, Maysam Shafiee
    Middle East Journal of Management, Vol. 6, No 4, 2019
  21. "Investigation of Persian Handmade Carpet Brand Positioning in View of European Customers"
    Maysam Shafiee, Zahra Davoodi
    AlmaTourism, Vol. 09, No 9, pp.47-66, 2018
  22. "Event Marketing Model in the Industrial Markets"
    Abolfazl Khosravi, Mohammadhossein Yarahmad zehi, Mohammad Mahdiyeh najafabadi, Maysam Shafiee, Zohreh AlizadehYazdi
    RSS Feed |Save Records |Printable Version | Recommend | Share Management Researches Articles in Press Current Issue Journal Archive Volume Volume 11 (2018) Issue Issue 39 Volume Volume 10 (2017) Volume Volume 9 (2016) Volume Volume 8 (2015) Volume Volume 7 (2014) Volume Volume 6 (2013) Volume Volume 5 (2012) Volume Volume 4 (2011) The journal of Public Management Researches, Vol. 17, No 66, pp.267-292, 2024
  23. "Identification of Tourism Challenges in Rural Areas During Corona virus pandemic With an Analytical Approach(Case study: Sulqan village)"
    Maysam Shafiee, مهلا رضایی, فاطمه رشیدنیا
    Town and Country Planning, Vol. 15, No 2, 2023
  24. "Survey of Iranian Tourists' Willingness for Domestic Travel During the Covid-19 Crisis"
    Maysam Shafiee, Fatemeh Meymandi
    Consumer behavior studies, Vol. 10, No 3, 2023
  25. "Developing Measurement Model for Pull and Push Factors in Equestrian Tourism (The Case of Gonbad Kavous city)"
    Mohammad Ghaffari, Maysam Shafiee, Mojtaba Cheshmi, [] []
    Journal of Tourism Planning and Development, Vol. 12, No 46, 2023
  26. "Presenting a model for the development of public-private partnerships in the health system through electronic word-of-mouth communication"
    علی امیرحسینی, حسین شیرازی, Maysam Shafiee, حسین جنتی فر
    Depiction of Health, Vol. 14, No 1, 2023
  27. "Sharing economy in sports businesses"
    زهرا شاکرمی, Maysam Shafiee, Abolfazl Khosravi, Ali Saberi
    Journal of Contemporary Research in Sport Management, Vol. 12, No 24, 2023
  28. "Designing a model for the development of public partnerships for the health system by meta-analysis"
    علی امیرحسینی, Maysam Shafiee, حسین شیرازی, حسین جنتی فر
    Qom University of Medical Sciences, Vol. 16, No 4, 2022
  29. "Tourism marketing among: Approach, Technique or paradigm"
    Maryam Sarikhani khorrami, Maysam Shafiee, Bahman Hajipour, Morteza Soltani
    Tourism management Studies, Vol. 16, No 55, pp.357-360, 2021
  30. "Entrepreneurship marketplace"
    Maysam Shafiee, Sajede Sadat Majidi
    Vol. 1400, No 1, 2021
  31. "Occupational readiness"
    Maysam Shafiee, Sajede Sadat Majidi
    Vol. 1400, No 1, 2021
  32. "Occupational counseling clinic"
    Maysam Shafiee, Sajede Sadat Majidi
    Vol. 1400, No 1, 2021
  33. "Identifying Factors affecting the Success of Pull Marketing in Food Tourism: Meta Synthesis"
    Mohammad Ghaffari, Maysam Shafiee, Abolfazl Hatamivarzaneh, Vahid Heydarpour Davisarani, Mahdi Farmani
    Tourism and Development, Vol. 10, No 3, 2021
  34. "Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method"
    Jabbar Babashahi, Mohammad Arabi, Maysam Shafiee
    new marketing research journal, Vol. 39, No 14, pp.127-150, 2021
  35. "Designing a framework for economic relationship between chain stores and the country's production system (Case study: Shahrvand chain stores)"
    Morteza Soltani, Sayed Said Rad, Abolfazl Khosravi, Maysam Shafiee, مهدی خادمی گراشی
    Economics and Urban Management, Vol. 9, No 1, 2020
  36. "Drug Distribution System in Iran: A Multi Method Study of Defects and Solutions"
    Tahere Sepahi, Meysam Shahbazi, Maysam Shafiee
    Depiction of Health, Vol. 11, No 4, 2020
  37. "Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing"
    Gholamreza Jandaghi, Masoud Keymasi, Ali Amoei ojaki, Maysam Shafiee
    Journal Of Business Management, Vol. 12, No 3, pp.679-701, 2020
  38. "Identifying the Dimensions and Components of the Sharing Economy in the Manufacturing Systems – The Case of Parts Manufacturing Companies in the Province of Qom"
    Mohsen Khalaj, Maysam Shafiee, Adel Azar, Meysam Shahbazi
    Journal of Production and Operations Management, Vol. 11, No 2, pp.45-67, 2020
  39. "Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.)"
    Seyedeh Nasim Amirsadat, Maysam Shafiee, Bahman Hajipour, Morteza Soltani
    new marketing research journal, Vol. 9, No 33, pp.21-44, 2019
  40. "Presenting the Pattern of Competition in Free Trade Zones"
    Maysam Shafiee, Fereshteh Bahrami, Fatemeh Karimizadeh shohani
    Journal of Explorations of Business Management, Vol. 11, No 21, pp.181-207, 2019
  41. "Developing the Concept of Organizational Citizenship Behavior by Referring to its Dark Sides"
    Fatemeh Malekshahi, Ali Akbar Farhangi, Maysam Shafiee, Hasan Zarei Matin
    مطالعات رفتار سازمانی, Vol. 8, No 1, 2019
  42. "Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach"
    Maysam Shafiee, Mohammad Zareian, Hasan Zarei Matin, Manijeh Firoozi
    Journal Of Business Management, Vol. 11, No 1, pp.179-200, 2019
  43. "An Analysis of the Position of Nostalgia Marketing in the Tendency of Advocacy Behavior in Social Capital"
    Maysam Shafiee, Maryam Sarikhani, Parisa Sarikhani
    social capital management, Vol. 5, No 4, 2019
  44. "Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran"
    Somayeh Hadimarandegani, Maysam Shafiee
    Journal of Health Promotion Management, Vol. 7, No 6, pp.33-40, 2018
  45. "Identifying and prioritizing Critical Success Factors of product design in IT industry with Crowdsourcing Approach"
    Morteza Soltani, Maysam Shafiee, SeyyedJavid Hoseini
    Innovation Management Journal, Vol. 7, No 25, 2018
  46. "An Analysis of the Position and Level of Social Responsibility in Tourism Industry (Case: Yazd Cultural Heritage Organization)"
    Maysam Shafiee, Mirmohammad Asaadi, Negar Mohamadmrzaei
    social capital management, Vol. 4, No 3, pp.333-351, 2017
  47. "Investigation of Persian Handmade Carpet Brand Positioning in view of European Customers"
    Maysam Shafiee, Zahra Davoodi
    brand, Vol. 4, No 3, pp.50-79, 2017
  48. "Brand Performance Evaluation based on Brand Equity Model"
    Maysam Shafiee
    Journal of Explorations of Business Management, Vol. 8, No 16, pp.37-58, 2016
  49. "Adaptive Analysis of the Performance of Insurance Companies using Group Decision-Making with a Fuzzy Approach (Case Study: Sina and Karafarin Insurance company of Yazd Provience)"
    Saeideh sadat Salari, Maysam Shafiee
    Insurance research, Vol. 1, No 2, 2016
  50. "disigning the human resource model in the universit of yazd with the human resource account ing policy"
    Maysam Shafiee, Freshteh Bahrami
    MANAGEMENT IN ISLAMIC UNIVERSITY, Vol. دوره 12 سال پنجم, No 2, pp.395-416, 2016

Conference Paper

  1. "A Model for the Realization of Sustainable Marketing"
    Maysam Shafiee, سید حمید خداداد حسینی, asaollah kordnaeej, Afshin Ghavimi
    The 19th Edition o9f International Conference on European Integration - Realities and Perspectives, 2024
  2. "Agricultural Tourism Success: An Interpretive Structural Modeling (ISM) Approach"
    Maysam Shafiee, Maryam Rismanchian, Mir Mohammad As'adi, Fereshteh Salari
    INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY, 2024
  3. "Modeling Factors Affecting Salesperson Behavior Using the Grounded Theory"
    Maryam Rismanchian, Hamid naiem yavari, Maysam Shafiee, Sima Faghihi
    NATIONAL CONFERENCE ON MANAGEMENT, PSYCHOLOGY AND BEHAVIORAL SCIENCES, 2024
  4. "the effect and role of organizational's social capital on the advancement of strategic management projects(case: yasin pharmeceutical group)"
    Maysam Shafiee, Farzad Asayesh, Javad Chalaki
    international seminar on new topics in business management, 2019
  5. "Social marketing is an approach to meet the environmental challenge of entrepreneurs"
    Abolfazl Khosravi, Maysam Shafiee, Seyed Abolghasem Yousef
    The 8th National Conference on Modern Studies and Research in Humanities, Management and Entrepreneurship of Iran, 2021
  6. "Evolution of Sustainable Marketing in Concepts and Dimensions"
    Abolfazl Khosravi, Maysam Shafiee, Seyed Abolghasem Yousef
    1st International and 2nd National Conference of Business Sustainability, 2021
  7. "Domestic tourism in covid19 pandemic"
    Maysam Shafiee, Fatemeh Meymandi
    Business management, 2021
  8. "seller behavior model"
    Maysam Shafiee, Hamid Yavari, Nafiseh Ghadiri
    humanities and management studies, 2021
  9. "Corona, should and shouldn'ts of business"
    Maysam Shafiee
    The Challenge of Coronavirus and the Faithful Life, 2020
  10. "social capital and strategies in organizations"
    Maysam Shafiee, Zahra Khazaei, جواد چالاکی
    social capital & security, 2018
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    Maysam Shafiee
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  12. "presenting the model for brand extension evaluation"
    Maysam Shafiee, Mirmohammad Asaadi, Saeid Tavakkoli
    National conference on Management, accounting and Industrial Engineering, 2017